Terms of Service

Updated : 9 June 2026

These Terms of Service (“Terms”) govern your access to and use of the Max Counter IoT device (the “Device”), the Max Counter mobile application (the “App”), the Max Counter cloud service, and this website (together, the “Services”), provided by SELFCUT ACADEMY LLC (“Max Counter”, “we”, “us”).

By creating an account, installing the App, or using a Device, you agree to these Terms. If you do not agree, do not use the Services.

1. Eligibility

You must be at least 13 years old to use the Services. If you use the Services on behalf of an organisation, you represent that you are authorised to accept these Terms on its behalf.

2. Your account

  • You are responsible for the accuracy of the information you provide and for keeping your credentials confidential.
  • You are responsible for all activity that occurs under your account.
  • You can delete your account at any time in the App (Profile → Delete account).

3. The Device and the Services

  • The Device is a network-connected LED matrix display that shows data through configurable “widgets”. It requires the App and an internet connection for setup and certain features.
  • We may add, change, or remove features of the Services, including available widgets, to improve the product or for security, legal, or operational reasons.
  • Certain features depend on third-party data sources (HTTP and MQTT) that you choose to connect. We are not responsible for the availability or accuracy of third-party data.

4. Acceptable use

You agree not to:

  • use the Services in violation of any law or these Terms;
  • interfere with, disrupt, or attempt to gain unauthorised access to the Services, other users’ devices, or our infrastructure;
  • reverse engineer, tamper with, or circumvent security features of the Device or Services, except to the extent permitted by applicable law;
  • use the Services to display unlawful, infringing, or harmful content.

5. Purchases

  • Where you purchase a Device or accessory through our website or a linked retailer, the sale terms, pricing, taxes, shipping, and returns are as stated at the point of sale.
  • Statutory warranty and consumer rights apply as required by the law of your country of residence (including, in the EU, the legal guarantee of conformity).

6. Software licence

We grant you a personal, non-exclusive, non-transferable, revocable licence to use the App and Device firmware for their intended purpose. We retain all intellectual property rights in the Services, software, and content, except content you provide.

7. Your content and configurations

You retain ownership of the custom widgets and configurations you create. You grant us the limited rights necessary to host and operate them as part of providing the Services. See our Privacy Policy for how we handle your data.

8. Service availability

We aim to keep the Services available but do not guarantee uninterrupted or error-free operation. The Services may be suspended for maintenance, updates, or circumstances beyond our reasonable control.

9. Warranty disclaimer

To the maximum extent permitted by law, the Services are provided “as is” and “as available”, without warranties of any kind except those that cannot be excluded under applicable law (including mandatory consumer guarantees).

10. Limitation of liability

To the maximum extent permitted by law, we are not liable for indirect, incidental, or consequential damages. Nothing in these Terms limits liability that cannot be limited under applicable law (such as liability for death or personal injury caused by negligence, or mandatory consumer rights).

11. Termination

You may stop using the Services at any time. We may suspend or terminate your access if you breach these Terms or to comply with the law, with notice where reasonably practicable.

12. Changes to these Terms

We may update these Terms from time to time. We will post the updated version here and revise the “Updated” date; material changes will be notified in-app or by email where appropriate. Continued use after changes take effect constitutes acceptance.

13. Governing law

These Terms are governed by the laws of the State of New Mexico, USA, without prejudice to any mandatory consumer-protection rules of your country of residence. Any disputes shall be resolved in the courts of Los Alamos County, New Mexico.

14. Contact

Questions about these Terms:

  • SELFCUT ACADEMY LLC
  • Email: support@themaxcounter.com
  • Address: 6300 Riverside Plaza Ln Nw Ste 100, Pm b 1107, Los Alamos, NM 87544, USA